Aspira

Aspira. Your Dream. Our Drive.

What we do

Aspira exists to help talented female racing drivers turn potential into professional careers. We guide the sporting and commercial decisions, and connect them with partners who believe in long-term growth.

What makes Aspira different

An Aspira driver in conversation with two of the team in the garage, both in Aspira jackets.

A community, not a roster

Motorsport is an individual sport, and what a driver learns stays close to the chest. With so few women on the grid, it is easy to spend a whole season feeling like the outsider. We take the opposite approach: Aspira creates a place where our drivers come together and help each other. Each is on her own path, with her own goals, which is exactly what makes that openness possible.

Aspira on the Las Vegas grid beside Nina Gademan’s F1 Academy car.

One partnership, the whole portfolio

Because our drivers span multiple disciplines and championships, a single partnership opens the door across the entire roster: different fanbases, formats and countries, all through one point of contact.

Talent on the ladder

Our drivers

From karting to F1 Academy, NASCAR and the Porsche pyramid, every driver on a programme built around her. Hover a card for her story.

Where we race

A global season

From Shanghai to Las Vegas, Zandvoort to Indianapolis, our drivers compete across eight championships on three continents.

Drag any direction to turn it · hover or click a pin

  • F1 Academy
  • European NASCAR
  • Porsche Carrera Cup Benelux
  • Porsche Sprint Challenge Southern Europe
  • Porsche Carwow Carrera Cup GB
  • Aramco F4 Saudi Arabia
  • Eurocup-3
  • Toyota GR Cup North America

The opportunity

Why now

Motorsport has never been more popular, and the fanbase arriving now is younger, more diverse and increasingly female. The grid has not caught up with the grandstand.

827M

Motorsport fans worldwide

42%, Of global fans are women

74%, Of new fans are women (people who became a fan in the last five years)

1.5%, Of licensed drivers are women

Every square is one in a hundred.

The gap is the opportunity

Women are 42% of motorsport fans and 74% of everyone new to the sport, yet only 1.5% of licensed drivers. No other part of the sport has a gap that wide, and brands who close it get there first.

Motorsport is early

Women’s participation in sport is at an all time high, and the commercial side of women’s sport has grown with it. Motorsport is only starting that curve, which is exactly why the entry point is still open.

Talent is not the problem

Motorsport is one of the few sports where women and men race each other directly, same track, same rules. A career is funded by sponsorship rather than salary, so backing decides who keeps racing. Female drivers are nearly twice as likely to leave within five years, and not for want of pace. The pipeline is the problem, and the pipeline is what we build.

Join the movement, not the moment

Get involved

How to be part of the journey

  1. 01 · Partner a driver

    Back one of our drivers

    Become the partner of one of our drivers and put your brand behind her career, on track and beyond.

    Meet the drivers

  2. 02 · Partner Aspira

    Back all of them

    Partner Aspira itself and help every driver on our roster at once.

    See partnerships

  3. 03 · Not ready yet?

    Start small

    Can’t sponsor at the moment, or not ready yet? No problem. You can support our drivers by becoming a member of the Aspira Business Club.

    Join the Business Club

Join the paddock

Business Club

Join an international network of entrepreneurs who back our drivers. Aspira Club and Ambassador membership opens the door to inside information and live updates from the drivers through the season, to people who share the same mission, and to exclusive events, on and off track.

See the memberships